Tuesday, 7 September 2010

Analysis of the 'Inception' marketing campaign



Above are three movie posters for the newly released block-buster 'Inception'.  All three posters show consistent similarities throughout, here are some examples; first of all there seems to be a blue fade over all three images to keep similarities in the posters, secondly in all three posters bizarre/surreal scenery to show that the architecture is a main focus in the film.  On all three posters Leonardo DiCaprio is displayed as the main focus as he is obviously an influential character and world renowned actor, all other characters in the posters are shown in similar fashion as they are all dressed relatively smart and most men are wearing suits and some of the men have guns.  On all three pictures we can see that the actual title 'INCEPTION' is kept in the same colour scheme of red, but three different styles of text are being used. Finally at the top next to Leonardo DiCaprio's there is a quote that says  "your mind is the scene of the crime". This leaves us with a little suspense for the actual film.




 

Next I have shown some intertextuality between the two pictures above which are a poster for the up-coming blockbuster 'INCEPTION' & 'The Dark Knight' the sequel to 'Batman Begins', produced in 2008. Both posters and films were produced by Warner Bros. Both posters have numerous similarities and this may be down to the Auteur theory as both films have the same producer in Christopher Nolan, therefore meaning that both will be advertised, produced and sold in a similar way/fashion. We can see from the posters that both Heath Ledger playing 'The Joker' and Leonardo DiCaprio playing 'Dom Cobb' have their backs facing the audience, revealing little and that they are also both over-powered by the vast amount of architecture shown in both posters this is similar to all of the 'INCEPTION' posters produced.



Finally I have chosen to show two magazine covers with the main article and theme being 'INCEPTION', the two film magazines are 'Total Film' and 'Empire'. Similar to the three posters I have chosen both front covers show Leonardo DiCaprio as the main figure which clearly represents him as the main character. Also both magazine covers use the theme of architecture, 'Empire' has used it in the background of the page, where as 'Total Film' uses architecture to make the title of the magazine. In my judgement the 'Total Film' magazine production is better in the way that the architecture has been incorporated in the title, but the 'Empire' magazine has a much better high quality standard of Leondardo DiCaprio.

 

Monday, 19 July 2010

Brief Discription Of Course-work

Recently I have received the brief for my A2 Media coursework from L31 'Productions'. The task I have been set with is to complete the marketing and producing of a new film which will be released in November 2010, this date has been set to coincide with both winter and Christmas as these are specific times for 'Blockbuster' movies.

- 2 Trailers of 60 seconds length each or 1 trailer of length 120 seconds.

- A film magazine and a film poster to show how the film can be marketed.

All of the above criteria must be linked in some way to show the synergy of the product and the trailer I produce will be viewed by an audience of professional critics, therefore I need to think closely about my selection of mise en scene, sound, actors/actresses, props and finally my editing.

I will continiously update my account with new blogs on a regular basis to keep track of my progress.